We are The DOUX. A modern hair care system designed for SMART CHICKS with REAL HAIR. Derived from the French word for smooth, sweet, and gentle, The DOUX (pronounced “doo”) is a scientific approach to relaxer-free smoothing, straightening, and styling natural hair that lives a double life. The DOUX offers non-toxic solutions for smoothing curly, kinky, and wavy hair into both curly and straight styles, regardless of your curl pattern or style preference.

 

At the DOUX, every woman is a Hair Emcee. This "Freestyle Philosophy" is what motivates us to formulate products specifically for individuals who make things up as they go along. Style liberation is not only your luxury, it’s our legacy.

​

​​